Chapter 3 - The Fair

1. Tim Blum's reaction to way too much dude in his gallery: "....so our success freaks some people out. We've played it the way we wanted. That's why we are doing well for our artists. We believe in them and work like motherfuckers."

- I feel this attitude and commitment are the only way to make it in the art world especially when in a position like that, otherwise you won't make it out alive.

2. I found it interesting when Blum and Murakami were saying prices on his work of 727 727. Very interesting to hear prices and put them in correlation with the chapter about Murakami and the fact that sometimes he isn't even the one making the art work.

3. "In the art world, gossip is never idle. It is a vital form of market intelligence."

-This is true in any field of work but very much so in art. If you don't know who is showing or what new artist came out you fall behind and almost seem like you never catch up. It is truely part of marketing intelligence in so many ways. Knowing whats new and going on helps you in so many ways.

4. "....The art is so demanding that the architecture needs to be nearly invisible."

-This hold true in many situations we are viewing art. You are only looking at the art work, but when viewing it in any space of a gallery, museum, auction, etc. there is careful thought behind the hanging and mounting as to not distract or hinder the view and experience of the piece.

5. Towards the end she talks about how willing parties are put down in a list and then the work goes to the most prestigious home. Its interesting that its not like ebay where it goes to the highest bidder. Its more like who is going to care for my work the most and get the most out of it.